Grand Opening event on Sunday, June 9, 2024, this “blast from the past” exhibit demonstrates how, in less than a decade, from the years from 1958 to 1965, surfing related elements came to dominate popular culture forming a lasting effect on California, America and the world at large.
“It is amazing when you consider how quickly this subculture developed,” notes Jim Kempton, Executive Director of the California Surf Museum in making the announcement. “In just a few short years an entirely new social structure was formed with its own vernacular, mode of dress, art, musical sound, modes of transportation, hair styles, and rituals all its own.”
From iconic record albums, period surfboards, fashion artifacts, seminal photographic images and memorabilia, visitors will get a clearer sense of why this era is considered the “golden age” of surfing and the surfing lifestyle.
The exhibit was made possible, in part, with generous support from Pendleton Woolen Mills, Inc., a privately held, sixth-generation family-owned business whose signature wool shirts became a staple of 1960’s surfing style, and DSA Signage which provided the numerous light boxes seen in the exhibit.The “Stars, Cars & Guitars” grand opening will be from 2:00 to 4:00 p.m. on Sunday, June 9th.
Admission is free to the public. RSVPs to 760-721-6876 are appreciated. For further information, contact the museum during operating hours from 10:00 a.m.- 4:00 p.m. daily.
