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The Business of Surfing

By February 26, 2021March 2nd, 2021Surfing Timeline

pre 1910

  • In Hawaii, new surfboards are either given away as presents, or used as barter

  • The whaling industry flourished in Hawaii, western disease took a heavy toll on the Native Hawaiian population

  • Surfing may have been introduced to Australia by Polynesians working in the vast whaling industry

  • The name San Onofre appears for the first time in the Rancho Santa Margarita, California land grant documents

  • Baked dog and high-stakes wagering are all part of Hawaiian surfing contests

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Whaling Ships near Hawaiian Islands

Petroglyph

Boki Kamauleule

The Surf Rider Woodblock cut by Charles W. Bartlett

America is another name for opportunity. our whole history appears like a last effort of divine Providence on behalf of the human race.

~ Ralph Waldo Emerson

1900

  • The Moana Surfrider Hotel opens in Honolulu, and the Waikiki “Beach Boy” for hire tradition begins

  • Land baron Henry Huntington pays George Freeth for surfing demonstrations in Southern California

  • Early Waikiki hotels use surfing motifs as decorations on tourist promotions and souvenirs

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Sutherland Train Station

The Moana Surfrider Built on Waikiki Beach

Huntington Beach California

George Freeth in Huntington Beach

1910
THE YEAR IN NUMBERS

WORLD POPULATION:
1.6 Billion

US POPULATION:
76 Million

AVERAGE U.S. SALARY:
$1,000/year

U.S. PRICES:
Loaf of bread: 5 cents

A man’s feet should be planted in his country, but his eyes should survey the world.

~ George Santayana

1910

  • Waikiki tourists can buy their own boards from local board maker George “Dad” Center

  • Duke Kahanamoku co-founds the Hui Nalu Club, the world’s second surfing organization

  • Membership in the Outrigger Canoe Club hits 1,200

  • “Beach Boys” are hired by Waikiki hotels to teach surfing and canoe riding

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Outrigger Canoe Club

Mack Sennett Bathing Beauties

Duke Poster Mid-Pacific Carnival

Mid-Pacific Carnival Honolulu

1920
THE YEAR IN NUMBERS

WORLD POPULATION:
1.86 billion

US POPULATION:
106 million

AVERAGE U.S. SALARY:
$1,236/year

U.S. PRICES:
Loaf of bread: 9 cents
Gasoline: 22 cents per gallon

Out of water, I am nothing.

~ Duke Kahanamoku

1920

  • Duke Kahanamoku suggests that surfing become an Olympic sport

  • Tom Tremewan, an undertaker on the north Cornish coast in the UK, started marketing coffin lids as surfboards

  • The Supreme Court rules against Rindge Company and opens Malibu to a highway

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Hawaiian Islands Banknote

1920s Longboard

Young surfers in Cornwell, UK with coffin lids

Frederick Hastings Rindge

1930
THE YEAR IN NUMBERS

WORLD POPULATION:
2.1 billion

US POPULATION:
123 million

AVERAGE U.S. SALARY:
$1,368/year

U.S. PRICES:
Loaf of bread: 8 cents
Gasoline: 10 cents per gallon
Movie admission: 15 cents

The government is the strongest of which every man feels himself a part.

~ Thomas Jefferson

1930

  • The Waikiki beach boy culture has grown up to introduce visitors to the laid-back island lifestyle

  • Pacific System Homes, in Los Angeles, is first to mass-produce surfboards

  • At the Outrigger Canoe Club is a row of some two hundred vertical surfboard lockers filled with boards of all kinds

  • Hawaiian tailor Ellery Chun puts island motifs onto silk; launches the “aloha shirt”

  • Tom Blake patents and commercially markets his hollow surfboard design

  • Pacific System Homes ships six “Swastika” boards to Waikiki. Dale Velzy calls them “droolers”

  • Popular Science prints a DIY article: “Better Ways to Build Surf Boards”

  • Fred Crocker would go on to assume the role as the father of South African surfboard manufacturing

  • Founder of L’Oreal invents sunscreen

  • Under new management, San Onofre charges surfers 50 cents to camp for the weekend

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New swimsuits B.V.D.

Hawaiian tailor Elery Chun

Pacific Systems Holmes logo

Sunscreen lotion invents

1940
THE YEAR IN NUMBERS

WORLD POPULATION:
2.3 billion

US POPULATION:
132 million

AVERAGE U.S. SALARY:
$1,299/year

U.S. PRICES:
Loaf of bread: 13 cents
Gasoline: 11 cents per gallon
Movie admission: 35 cents

There is nothing wrong with America that together we can’t fix.

~ Ronald Reagan

1940

  • With America’s entry into the war, commercial surfboard production all but stops

  • Dick Keating, the Bay Area’s first surfer, founds Pedro Mountain Surf Club in California

  • Windansea Surf and Ski Club formed in La Jolla, CA

  • A Simmons’ board weighs 25 pounds. He sells 100 that summer and opens a shop in Santa Monica, CA

  • Dale Velzy opens the first dedicated commercial surfboard-building shop in Manhattan Beach, California

  • Dale Velzy opens a surf shop close to the Manhattan Beach Pier in California and gets a business license Velzy’s rent is $45 a month and he is selling as many as 10 boards a week for $55

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Catalina Knitting Swimsuits

Hawaii Surfer Travel Poster

Simmon’s Board

Dale Velzy Surf Shop

1950
THE YEAR IN NUMBERS

WORLD POPULATION:
2.5 billion

US POPULATION:
152 million

AVERAGE U.S. SALARY:
$5,019/year

U.S. PRICES:
Loaf of bread: 16 cents
Gasoline: 29 cents per gallon
Movie admission: 55 cents

Where liberty dwells, there is my country.

~ Benjamin Franklin

1950

  • San Onofre Surf Club is founded

  • In San Francisco, Jack O’Neill coins the term “surf shop” as the name of his newly opened retail store

  • Hobie Alter makes 99 boards in his garage and then #100 in his new surf shop in Dana Point

  • Dale Velzy opens a surf shop near the Hermosa Beach Pier, with “Hap” Jacobs glassing for the Velzy-Jacobs label

  • Hobie Alter is handed a small block of polyurethane foam. Hobie proclaims it “the future”

  • John Whitmore of Cape Town begins building foam-core surfboards, with distribution throughout South Africa

  • Gordon Duane opens Gordie Surfboards, the first surf shop in Huntington Beach

  • Bing Copeland opens Bing Surfboards in Hermosa Beach

  • Funded by actor Cliff Robertson, Dave Sweet makes the first commercial polyurethane blanks

  • Peru International Surfing Championships held in Lima

  • Walking at Waikiki, Pat Curren is hired to make 20 rental boards as good as what he’s carrying

  • Hap Jacobs splits from Velzy; opens Jacobs surfboards in Venice Beach, CA

  • Hobie and Grubby Clark rent a secret shack up Laguna Canyon for dangerous foam experiments

  • David “Dewey” Weber opens Dewey Weber Surfboards in Hermosa Beach, CA

  • La Jolla surfer Pat Curren makes the best big-wave boards in the business

  • Nancy and Walter Katin begin making custom surf trunks in Seal Beach, California

  • Inexpensive molded surfboards are called “pop-outs”

  • Larry Gordon teams with Floyd Smith to invent the surfer tee-shirt and better polyurethane blanks

  • Jack O’Neill moves his surf business and family from Ocean Beach, SF to Santa Cruz

  • The demand for their surfboards forces G&S to move from Floyd’s Pacific Beach garage into their first surf shop

  • Con Surfboards is established by Santa Monica surfer/shaper Con Colburn

  • Roller Derby introduces the first commercial skateboard, with clay wheels and ball bearings, it sells for under $10

  • Santa Barbara’s Renny Yater opens Yater Surfboards

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Jantzen Men’s swim trunks squarecut

Jack O’ Neill

Bing Copeland

Gidget Novel by Frederick Kohner

1960
THE YEAR IN NUMBERS

WORLD POPULATION:
3 billion

US POPULATION:
177 million

AVERAGE U.S. SALARY:
$8,346/year

U.S. PRICES:
Loaf of bread: 25 cents
Gasoline: 32 cents per gallon
Movie admission: 75 cents

After all - it’s a great country, but you can’t live in it for nothing.

~ Will Rogers

1960

  • Dewey Weber, the incredible California hotdogger, opens the first Weber Surfboards shop in Venice, California

  • John Severson’s pamphlet promoting his film Surf Fever turns John into one of the sport’s great entrepreneurs

  • Robertson-Sweet Surfboards advertise as “hand-crafted” but the pop-outs are selling for $100

  • Duke Boyd launches Hang Ten, the first iconic surf wear brand to go big

  • Ron DiMenna in Long Beach Island, New Jersey founds Ron John Surf Shop

  • After selling surfboards out of his mother’s garage, Long Island’s John Hannon opens the area’s first surf shop

  • Reef Magazine one of earliest but short lived surf magazine

  • Dick Brewer opens Surfboards Hawaii in Haleiwa

  • Gordon “Grubby” Clark opens Clark Foam in Laguna Beach, California

  • Birdwell Beach Britches is founded in Santa Ana, California, producing rugged trunks for surfers

  • Harry Bold imports first polyurethane foam boards from California to South Africa

  • Hobie and Dick Metz buy back the Hobie dealership from George Downing and open a retail shop

  • Considered surfing’s first professional contest, at Bells Beach, George “Ming” Smith earns one pound sterling

  • The Surf-O-Rama, the surf industry’s first trade show, is held at the Santa Monica Civic Auditorium

  • Charlie Bunger opens East Coast Surfboards, later changed to Bunger Surf Shop

  • Rich Harbour moves from the family garage he has been building surfboards in to open Harbour Surfboards

  • The debut East Coast Surfing Championships held in New York

  • Dick Metz opens Surfline Hawaii to sell Weber, Bing, Noll, Hansen and G&S surfboards

  • Hobie releases the Phil Edwards signature model board

  • The second Surf-O-Rama is held in Santa Monica, California, and includes a concert by The Beach Boys

  • Ron DiMenna opens a second Ron Jon Surf Shop in Cocoa Beach, Florida. The store grows to a city block

  • Surf Guide magazine first to presents an all American Surf team

  • The cost for a brand-new custom Dewey Weber surfboard between 9’0″ and 10’0″ ranges from $100 to $110

  • Hobie and Makaha skateboards are the biggest sellers in what has become a fifty-million-unit-per-year business

  • Greg Noll offers custom-made Hawaiian Gun surfboards 10′ to 12′ for $130. Standard 9’0″ boards start at $100

  • The Detroit auto industry capitalizes on surfing’s West Coast wave mecca by introducing the Chevy Malibu

  • Surfboards Hawaii introduces the Buzzy Trent model, or “Elephant Gun.” Prices (10′ to 11’6″) start at $250

  • World Surfing Championship observed by 60,000 at Manly Beach, Australia. Midget Farrely wins

  • In Hermosa Beach, Bob and Bill Meistrell create the Body Glove brand wetsuit

  • The Tom Morey Invitational is held on Fourth of July weekend in Ventura, California and offers a $1,500 purse

  • The Weber Performer changed the entire way surfboards are marketed. He made 4,000 units in 1966

  • The Endless Summer is blown up to 35mm and put into general release. The $50,000 film made $30 million

  • Greg Noll, together with Miki “Da Cat” Dora, release “Da Cat” model. It sold for around $175 in 1966

  • Doug Warbrick and Brian Singer start Rip Curl Surfboards in Torquay, Victoria

  • The Los Angeles Surf Fair is held in Santa Monica

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REEF Magazine

The Surfer Quarterly

Hobie Alter

Beach Boys on Ed Sullivan show

1970
THE YEAR IN NUMBERS

WORLD POPULATION:
3.7 billion

US POPULATION:
203 million

AVERAGE U.S. SALARY:
$7,564/year

U.S. PRICES:
Loaf of bread: 25 cents
Gasoline: 59 cents per gallon
Movie admission: $1.50

No man is good enough to govern another man without that other’s consent.

~ Abraham Lincoln

1970

  • A brand-new custom Weber Australia with a removable Guidance Fin System, under 7’0″, costs $110 to $120

  • Alan Green borrows $2500 and encourages Warbrick and Singer to make Rip Curl wetsuits

  • Alan Green registers Quiksilver boardshorts and Ug Manufacturing for “ugly” boots

  • Gerry Lopez and Jack Shipley found Lightning Bolt Surfboards, in Hawaii

  • The Hollister Ranch, north of Santa Barbara, is chopped up into parcels and the parcels are then put up for sale

  • 29-year-old Gordon Merchant and his wife Rena sell hand-made Billabong boardshorts

  • Ocean Pacific is set to become the world’s biggest surfwear company

  • Frederick Herzog of Carpentaria, CA introduces Mr. Zog’s Sex Wax

  • Rip Curl professionalizes its long-running Easter contest at Bells Beach

  • 20 surfers begin competing on the “Gypsy Tour” of pro events from Hawaii to Rio to Durban

  • The majority of surfers in Hawaii are riding Lightning Bolt surfboards

  • Tom Morey markets the Morey Boogie: 4′ 6″ x 3 pounds by 125,000 units in four years

  • Skateboarder Magazine’s first issue is published by Surfer Publications, with Warren Bolster as the editor

  • Gordon and Smith Surfboards and Skateboards introduces the G&S “nickname” abbreviated logo

  • Fred Hemmings and Randy Rarrick of Hawaii launches the first world professional surfing tour, the ISP/ASP

  • The first contest of what would become World Championship Tour is won by Rory Russell, who receives $2,000

  • Bob McKnight and Jeff Hakman secure the U.S. license for the Quiksilver brand

  • Alan Green and John Law take Quiksilver and Ug, Warbrick and Singer take Rip Curl

  • Peter Townend becomes the first professional world surfing champion. Peter Townend’s total prize purse in 1976 was $6,825

  • Bronze Aussie was created to promote professional surfing and improve to lots of pro surfers. From by Peter Townend, Ian Cairns and Mark Warren

  • The second year ASP World Tour, seeding ratings are announced. Only one, Hawaii’s Rory Russell is a goofy foot

  • Mike Boyum registers G-land’s Blambangan Surfing Club and takes visiting surfers for $200 each

  • Surf Expo, an East Coast-based trade show, debuts

  • Peter Drouyn’s man-on-man heat format is revealed at the Stubbies Surf Classic

  • The Stacy Peralta Waprtail skateboard by G&S became the number one selling model skateboard of all time

  • The ISP/ASP Men’s Pro Tour is won by South Africa’s Shaun Tomson. Shaun earns $11,200 on the tour in 1977

  • Margo Oberg becomes the first ISP/ASP women’s professional world surfing champion

  • Golden Girls was formed by Jerico Poppler and others to promote womens surf competitions

  • The top 10 seeded surfers for the pro tour, Hawaii’s Rory Russell is still the only goofy-foot

  • World tour pro Michael Tomson launches Gotcha surf wear

  • Broadcast live on Australian television, Larry Blair beats Wayne Lynch in perfect barreling lefts. Blair nets $9,000

  • G&S Surfboards license the Mark Richard twin fin surfboard model and logo for sales in the U.S.

  • IPS/ASP World Tour is won by Australia’s Wayne “Rabbit” Bartholomew. “Rabbit” earns $22,200 in prize money

  • Of the top ten rated surfers for the ’79 Men’s World Tour, all are regular foot. None are from the USA (5 from HAW)

  • Mark Richards wins the first of four consecutive ASP World Tour Championships

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Hobie Cat

Lightning Bolt Surfboard

Sex Wax founder Frederick Herzog

Surfboards by Sweeney

1980
THE YEAR IN NUMBERS

WORLD POPULATION:
4.4 billion

US POPULATION:
227 million

AVERAGE U.S. SALARY:
$15,757/year

U.S. PRICES:
Loaf of bread: 85 cents
Gasoline: $1.25 per gallon
Movie admission: $2.60

I think when a surfer becomes a surfer, it’s almost like an obligation to be an environmentalist at the same time.

~ Kelly Slater

1980

  • Mark Richards enters the year as IPS world champion. Margo Oberg is the women’s champion

  • Of the world’s top 10, one, Larry Blair, is a goofy foot. 7 are Australian, 2 are Hawaiian and 1 is South African

  • The IPS men’s pro tour carries $243,850 in prize money. Women’s pro surfing, has a total of $10,000 in awards

  • Linda Davoli is the first woman to surf against a man in a major pro event, losing to Stewart Campbell 74.0 to 60.6

  • Australian pro, Derek Hynd loses his sight in one eye after being hit by his board in a heat in Durban

  • Joey Buran wins the Waimea 5000 in Brazil, beating Cheyne Horan to become the USA’s first Pro Tour event winner

  • Buzzy Kerbox works as a model in British Vogue, thanks to his friend, super-fashion photographer, Bruce Weber

  • Ian Cairns wins the world cup in twelve-foot Haleiwa, saying, “They can’t put us old guys out to pasture yet”

  • Mark Richards wins his second world title with a solid victory over Dane Kealoha at the “Pipe Masters”

  • LaJolla surfer, Chris O’Rourke, dies of Hodgkin’s disease

  • The first IPS (later ASP/WSL) WCT event ever held in California, at Malibu, is won by Mark Richards

  • The first Action Sports Retailer Show in Long Beach draws 150 exhibitors and 500 retail buyers

  • Simon Anderson brings his new Thruster design to Florida’s Surf Expo and gets three orders

  • Marui leads the Japanese surf-culture boom with its first contest, The Marui Surf Pro

  • Two Argentine brothers, Fernando and Santiago Aguerre, launch their new brand, Reef Brazil

  • Chris Bryne, ranked ninth in the world, retires from pro competition due to chronic back problems

  • Tom Carroll falls over a fence at a Sydney pub and faces knee surgery, which may end his surfing career

  • Ray Keller announces a $100,000 plan to sponsor all Hawaiian tour surfers on behalf of his insurance company UIIA

  • Simon Anderson wins Pipeline on a 7’6″ thruster, most surfers are forced to agree, three fins are working

  • Willy Morris is third in the world cup, the highest placing by a Californian for the year

  • Mark Richards collects his third world crown. Margo Oberg retains her pro women’s title as well

  • Ian Cairns arrives in Hawaii, recruiting pro surfers for a new organization (ASP) to replace Fred Hemmings’s IPS

  • The inaugural O.P. Pro at Huntington Beach attracts a Labor Day crowd of 60,000 spectators

  • Posting a near perfect final heat, regular foot Michael Ho won his first ASP Tour event at the Pipeline Masters

  • Tom Carroll ends the season by winning his first pro tour event, the World Cup

  • Mark Richards wins his fourth consecutive world title. Debbie Beacham is tops on the women’s tour

  • Ian Cairns’ coup against the IPS forms the ASP, which becomes the governing body for pro surfing

  • Tom Curren, 19, wins the first event of the Grand Slam, the South Side Open, beating Shaun Tomson

  • Free-surfing maestro Martin Potter, 17, posts his first pro tour victory at the Stubbies Classic in Australia

  • Dave Clark and Scott Funk open Tavarua Island with 8, two-person rooms and a 66-year lease

  • Hans Hedeman wins two pro tour events in a row in South Africa

  • Australian Mark Occhilupo, places equal third in Japan after breaking the nose off his board earlier in the event

  • Hawaiian pro tour events are blackballed by the ASP after Fred Hemmings refuses to pay sanctioning fees

  • Hawaii’s own, Michael Ho, wins the first Triple Crown of Surfing title in answer to the ASP Pro Tour politics

  • Tom Carroll avoids the inherent politics and bad vibes in Hawaii, staying in Australia to train for next year

  • The ASP fines all surfers who enter blackballed Hawaiian events. Eventually all pay the fines except Dane Kealoha

  • Tom Carroll wins the ASP Pro in FLA. The surf is so small a boat is run past the break to kick up some swell

  • Quiksilver’s The Performers is one of the first, for-sale home videos from a major surf company

  • Tom Carroll becomes the first goofy-foot to win an ASP Men’s Pro World Championship

  • The 1984-85 ASP season (WCT) had gotten off to a poor star – First seven contests, only $94,000 in prize money

  • The ASP Tour returns to Hawaii after the 1983 ban. To many top surfers, the Triple Crown remains more important

  • Joey Buran, The “California Kid” wins the Pipe Masters in some of the biggest, most flawless Pipe on record

  • The Hawaiian Triple Crown of Surfing, run by Randy Rarick, is won by local favorite Derek Ho

  • OP pulls out of their celebrated ASP blanket sponsorship

  • Ian Cairns is punched by an unidentified assailant in Ehukai Beach Park, on Oahu

  • The Professional Surfing Association of America (PSAA) is founded by Joey Buran

  • A new era of glassing dominates, with clear, free-lap layups superseding cut laps, and airbrush on the foam

  • The popularity of thrusters, quads, and channel bottoms calls for more muscle and sweat by surfboard sanders

  • Citing “beach erosion,” Supervisor Anthony Noto of Babylon, New York, attempts to ban surfing at all town beaches

  • Occhilupo is the Pipeline Masters winner in yet another non-ASP-rated Hawaiian event

  • Frieda Zamba, a goofy-foot from Florida, wins the women’s title and begins three years of domination in her division

  • Tom Carroll secures his second ASP world title (1984–85) and then announces he will not surf in South Africa

  • Australian Nat Young establishes a professional world longboard tour and promptly wins 4 of the first 5 titles

  • Quiksilver is the first major surf company to go public, with a listing on the NASDAQ

  • Tom Carroll, won the Bell’s contest by beating Curren in the finals. Carroll’s prize purse for the event was $8,400

  • Shaun Tomson’s victory in South Africa, makes him, at 31, the first surfer over 30 to win an event on the ASP tour

  • Pro bodyboard competition is included as part of the U.S. Bud Tour

  • Derek Ho won the Pipe Masters and Triple Crown for ’86, the Ho brothers took the title in each of it’s first 4 years

  • Tom Curren and Freida Zamba of the USA win the men’s and women’s 1986 ASP World Championships (WCT)

  • Graham Cassidy is voted in as Ian Cairns’ replacement. ASP headquarters moves to Australia

  • Barton Lynch wins the OP PRO. Second place Sunny Garcia makes his pro statement

  • OP Fiji opens the way for specialty events on tropical islands

  • In Japan, Damien Hardman goes to the ASP points lead

  • Tom Carroll sets a world point record in the final of the Margaret River Thriller, averaging almost 9 points per wave

  • Brilliant Australian surfer Gary Green, sixth in the world tour ratings, and moving up, quits the tour

  • Gary Elkerton dominates the Hawaiian leg of the tour with two wins in the Hard Rock and the Billabong

  • Curren wins his second crown, going away. Carroll is runner-up

  • ASP votes to change tour’s end to Hawaii, meaning a world champ will be decided in 7 months, from May to December

  • Damien Hardman’s WC title surprises everyone. Greg Day his manager, has another WC in Wendy Botha

  • Tom Carroll signs a sole endorsement with Quiksilver for $1 million (Australian)

  • Jeff Booth wins $21,500 in a PSSA event at Salt Creek

  • Australian Gary Green quits the tour again, then signs an “image contract” with a wetsuit maker

  • Fred Hemmings requests that drug testing be permitted in Hawaii and fear fills the pro surfing world

  • Damien Hardman wins his seventh event of the 1988 season

  • Tom Carroll springs into world title favorite’s slot with a magical win in 10-foot Sunset at the Hard Rock World Cup

  • The Pipe results are inconclusive, with explosive extrovert Robbie Page coming out on top

  • Surftech Surfboards making molded boards is founded by Randy French in Santa Cruz, California

  • The Surf Industry Manufacturer’s Association is founded with 350 surf companies as members

  • After seven years in Long Beach, ASR show adds a second yearly show in San Diego

  • Quiksilver’s annual revenues jump from $5.3 million to $70 million in six years

  • Top pros ring in the New Year in a depraved manner

  • Barton Lynch, in a sensationally controlled performance, takes the crown. He is the oldest world champ, at 25

  • Of the worlds new top 10, seven are goofies. Seven are Australian, one each is Californian, Hawaiian and British

  • The men’s world tour has $2,345,000 prize money. The women’s tour has $245,000

  • Michael Tomson’s company, Gotcha, is selling around $80 million a year and Quiksilver’s share price has tripled

  • Surfboard prices in Southern California approach $500

  • Martin Potter wins the O’Neill after a lengthy holiday in Hawaii

  • Tom Carroll splits with manager Peter Colbert

  • Martin Potter wins Bells

  • Martin Potter wins the Coke. Barton Lynch says, “He’s only human”

  • Martin Potter wins the Marui Pro, making it four out of five events on the year’s tour

  • 26 of the top of the 30 rated surfers on the WCT bypass the South African leg of the world tour

  • SIMA, The Surf Industry Manufacturer’s Association is founded with 350 surf companies as members

  • Joel Tudor, 13, becomes the youngest surfer to place in the finals of a world-class pro contest, at Oceanside, CA

  • Richie Collins, wins the OP PRO. Asked if the win fulfilled his greatest dream, he says, “No, it’s to go to heaven when I die”

  • Tom Curren wins his 24th tour event in France, extending his own record win count

  • Proving his Triple Crown Title in ’87 was no fluke, Gary Elkerton of Australia won his second Triple Crown in 3 years

  • Martin Potter decisively wins the ASP World Championship Tour title. He reportedly earns over $300,000

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Barton Lynch

OP Pro Huntington Beach

Tom Curren won OP Pro

Surftech logo

1990
THE YEAR IN NUMBERS

WORLD POPULATION:
5.3 billion

US POPULATION:
249 million

AVERAGE U.S. SALARY:
$28,970/year

U.S. PRICES:
Loaf of bread: $1.57
Gasoline: $1.34 per gallon
Movie admission: $4.59

The only thing we have to fear is fear itself.

~ Franklin D. Roosevelt

1990

  • Derek Ho wins the Triple Crown, making him and his brother Michael winners of 6 of the first 8 events

  • Total world tour prize money for the men jumps from $500,000 in ’84 to $2.1 million

  • Keone Downing, son of big-wave pioneer, George Downing, wins the 1990 Quiksilver in memory of Eddie Aikau

  • Surfrider Foundation receives barely $100,000 from a surf industry worth close to $2 billion

  • A bidding war for Kelly Slater ends with a $200,000-a-year Quiksilver contract

  • ASR San Diego has 900 exhibitors and more than 10,000 buyers

  • ESA alumni Todd Holland and Frieda Zamba take the men’s and women’s divisions at the OP PRO

  • Derrick Ho wins the Triple Crown title, making him and his brother Michael winners of 6 of the first 8 Crown titles

  • Quiksilver surfware launches the women’s surfwear line Roxy

  • Surfrider Foundation and Mark Massara win huge $66 million Clean Water Act case in NorCal

  • Tom Carroll’s display of utter mastery in the finals at the Pipe Masters included two perfect 10s

  • Tom Curren’s first wave at Jefferys Bay becomes an instant legend. Witnesses were left speechless

  • New-school longboarder Joey Hawkins of Huntington Beach brings the Oxbow World Longboard Championship to California

  • Kelly Slater wins his first world pro title, the first of six he would win in the 1990s

  • The ASP World Tour divides into two tours: the WCT and the WQS

  • Progressive longboarder Joey Hawkins wins the Oxbow World Longboard Championship

  • Print fabrics for clothing (Hawaiian Shirts) are laminated onto surfboards to add color and graphics

  • Spray-on deck traction sees a return on both short and longboards

  • 2 to 4 foot surf greets the competitors at the 25th Easterns – where John Schmidt takes the ESA men’s season title

  • Kelly Slater takes the first ASP World Tour Championship of his career. (As of 2010 he has ten world championships, six more then the next on the all-time list)

  • Makaha’s Rusty Keaulana wins the first of 3 straight Longboard World Championship titles

  • Derek Ho was Hawaii’s first ASP World Champion, capping the season with a win at the ’93 Pipe Masters

  • Hobie Alter is given a SIMA Waterman Achievement Award

  • Florida’s Lisa Andersen wins the first of four consecutive women’s world shortboard titles

  • San Diego hacker Ron Britvich shows surf-cam images of Carlsbad on his SurfNet site

  • The World Longboard Championship is held at Malibu Surfrider Beach. Rusty “Russ K” Keaulana wins the event

  • Sunny Garcia of Hawaii wins his third Triple Crown title in three years

  • Kelly Slater takes the victory at the 1995 Quiksilver Pro at G-Land in Indonesia

  • Sean Collins’ Surfline goes online via the Internet

  • Rusty Keaulana wins his third consecutive world longboard title at St. Leu, Reunion Island

  • Lisa Andersen becomes the first woman on the cover of Surfer Magazine in over 15 years

  • Surfing Magazine runs the first “Airshow” contest

  • The ISA’ first biannual World Surfing Games runs with an eye toward the 2000 Sydney Olympics

  • Michael Ho, 40, again made it into the Pipe Masters finals, placing second to Johnny Boy Gomes the event’s winner

  • Michael “Mike” Rommelse, of Australia, accumulated enough points to claim the 1997 Men’s Triple Crown of Surfing

  • Layne Beachley of Australia wins the first Women’s Triple Crown Championship

  • Kelly Slater wins his sixth World Championship title in the 1990’s

  • Ken Bradshaw tows an Outside Log Cabins wave that is the largest wave ever ridden to that time

  • Bob Hurley gives up the Billabong USA license and launches his own clothing line: Hurley

  • Taylor Knox wins the K2 Big-Wave Challenge, pocketing $50,000 by riding a 50-foot wave at Todos Santos in Baja

  • Californian Joel Tudor, 22, wins his 1st world title at Oxbow’s World Longboard Championship in the Canary Islands

  • Colin McPhillips travels to Australia for Oxbow’s World Longboard Championship and takes the Longboard World title

  • The Puerto Escondido Central Surf Longboards Invitational is called off because of the dangerous ocean conditions

  • Daize Shayne wins the first modern pro Women’s Longboard World Champion in Costa Rica

  • Rabbit Bartholomew is named president of the Association of Surfing Professionals

  • George Downing, Paul Strauch and Ben Aipa sue Abercrombie and Fitch for using a 1965 photo of them in a four-page ad spread

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Christian Fletcher Airshow

Hobie Contest 1997 Vintage Longboard San Onofre Classic

The Pacific Coast Vintage Surf Auction

Hobie Contest 1998 Vintage Longboard San Onofre Classic

2000
THE YEAR IN NUMBERS

WORLD POPULATION:
6.7 billion

US POPULATION:
305 million

AVERAGE U.S. SALARY:
$40,343/year

U.S. PRICES:
Loaf of bread: $1.72
Gasoline: $1.52 per gallon
Movie admission: $6.50

Freedom is nothing else but a chance to be better.

~ Albert Camus

2000

  • Gavin Beschen wins the Red Bull Tube Ride in Brazil, an event combining short boarding and longboarding

  • The big island’s Myles Padaca won the ’01 the Triple Crown of Surfing

  • Signature model fins gain market share, with designs endorsed by luminaries like Tom Carroll and Kelly Slater

  • The U.S. Professional Longboard Surfing Championship Series debuts in Oceanside, California

  • Julie Whitegon wins the women’s division of the first professional U.S. Longboard Championship Series

  • Colin McPhillips repeats as World Longboard Champion (his third overall) at Cabo San Lucas, Mexico

  • Andy Irons wins the Triple Crown (his first of four), the Pipeline Masters (his first of four) and The ASP World Title

  • Andy Irons wins his second Hawaiian Triple Crown title

  • Layne Beachley of Australia wins her sixth consecutive ASP Women’s World Shortboard title (1998-2003)

  • Joel Tudor wins his second World Longboard Championship title in Biarritz, France

  • Sunny Garcia captures his sixth Triple Crown Championship

  • With an extensive line of molded product, Surftech becomes the largest surfboard manufacturer in the world

  • A surfboard painted by artist Julian Schnabel sold for $75,000 at a Surfrider auction

  • For the first time since 1986, longboarding does not crown a world champion due to a lack of sponsorship backing

  • Clark Foam, responsbile for 90% of the surfboard blanks in the U.S. abruptly closes its doors

  • Hawaii’s John John Florence, at the age of 13, he became the youngest surfer to compete in the Triple Crown

  • Andy Irons wins his third Hawaiian Triple Crown title

  • Josh Constable wins Rabbit Kekai Longboard Classic/ASP Men’s World Longboard Championship and ’06 title

  • Author Paul Holmes documents the life of surf legend Dale Velzy in the book “Dale Velzy is Hawk”

  • Julia Christian becomes the first US woman in over 20 years to capture the ISA World Championship

  • Peruvian Sofia Mulanovich captures the Women’s Triple Crown Championship in Hawaii

  • Andy Irons wins his 4th Triple Crown title in 5 years. Irons tied with Sunny Garcia for most Crown wins, seven total

  • Kelly Slater wins his eighth shortboard world title, further cementing his legendary status within surfing history

  • Stephanie Gilmore win’s her first of four consecutive women’s ASP World Championships

  • 12 years after winning his first longboard world title, Bonga Perkins wins his 2nd Longboard World Championship

  • Kelly Slater wins the Pipe Masters on a 5’11”, four-fin surfboard later called “the Wizard Sleeve”

  • Joel “Parko” Parkinson won his first Triple Crown of Surfing title without winning any of the Triple Crown events

  • Kelly Slater wins his record-breaking 9th ASP World Title

  • World-wide recession is instigated by massive financial failure of Wallstreet and U.S. banking system

20012001200220022002200220022003200320042004200420052005200520052005200620062006200620062006200720082008200820082009

Clark Foam Surfboard

17th Annual Longboard Club, International

East Coast Village Surf Auction

Dewey Weber Longboard Classic

2010
THE YEAR IN NUMBERS

WORLD POPULATION:
6.9 billion

US POPULATION:
309 million

AVERAGE U.S. SALARY:
$42,523/year

U.S. PRICES:
Loaf of bread: $2.49
Gasoline: $2.73 per gallon
Movie admission: $6.50

Let us never negotiate out of fear, but let us never fear to negotiate.

~ John F. Kennedy

2010

  • After her 4th consecutive WTC (2007-2010), Stephanie Gilmore (22) went on to win The Women’s Triple Crown

  • Joel “Parko” Parkinson won his third consecutive Vans Triple Crown of Surfing title

  • Kelly Slater wins his tenth ASP world title. Jordy Smith (ZAF) and Mick Fanning (AUS) finish second and third

  • TransWorld Skateboarding magazine recognizes G&S as the number-one selling skateboard brand of all time

  • Hawaii’s John John Florence, 18, became the youngest surfer to ever become a Triple Crown of Surfing Champion

  • Kelly Slater wins his eleventh ASP WCT men’s title, setting the proverbial record that will never be beaten

  • The ASP reports that Kelly won $526,250 in 2011, bringing his Pro Tour career prize purse to $2,932,005

  • Surfing magazine reports that top pro surfers are negotiating annual endorsement contracts of up to $2 million

  • Kelly Slater, 40, at The Fiji Pro at Cloudbreak, got 2 of the 5 perfect 10s in the event and 2 of the top 5 heat scores

  • Kauai’s Sebastian “Seabass” Zietz won the coveted Triple Crown title and a spot on this year’s ASP World Tour

  • In So Cal, a new top of the line pro style tri-fin with a removable three-fin system will cost you about $600 to $850

  • Approximately 85% of surfers on the ASP/WSL World Pro Tour would order more than 50 boards

  • Kelly Slater again wins the Pipe Masters at Pipeline in an exiting final with young phenom John John Florence

  • John John Florence wins his second Vans Triple Crown title. John John was born and raised on the North Shore

  • The name, Association of Surfing Professionals (ASP) is retired, rebranded now into the World Surf League (WSL)

  • The ASP officially became the World Surf League (WSL), overseeing the elite men’s and women’s WCTs

  • Australian goofy foot Owen Wright recorded two perfect heats (two 10.0 point scores) on his way to the Fiji Pro title

  • The ISA announced surfing is to be included on the Sports Programme for the 2019 Pan American Games in Peru

  • The sponsorship of Kelly Slater by surfwear giant Quicksilver was concluded recently after 25 years. What’s next?

  • Mick Fanning was attacked by a great white shark during his heat with Julian Wilson at J-Bay. No one was hurt

  • U.S. Bankruptcy Court in Delaware has approved the financial restructuring of Quiksilver by Oaktree Capital

  • Adriano de Souza, of Brazil won the 2015 Pipe Masters thus securing the year’s WSL-WCT Title

  • Amazingly, no Hawaiian finished better than 14th at this year’s Pipe Masters. At 9th, Slater was the highest finishing USA surfer

  • Gabriel Medina of Brazil, wins the 2015 Vans Triple Crown of Surfing Title and a 40k purse

  • Adriano de Souza, of Brazil, won the 2015 WSL world title with Mick Fanning and Gabriel Medina 2nd and 3rd

  • Hawaiian phenom Carissa Moore claimed a third WSL/ASP Women’s World Title

  • The WSL announces an 11 event schedule for the men’s WSL Pro Tour for 2016

  • Surfing Magazine ceases publications

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John John Florence

Chief Commercial Officer Mark Noonan ASP

Owen Wright at Fiji Pro

Carrisa Moore